Frequently asked questions
Planning a website
What should a business website include in 2026?
Clear service pages that answer buyer questions, proof (case studies, reviews, credentials), fast mobile performance, structured data, visible contact paths including WhatsApp, authorship and update dates, and analytics that track enquiries by source.
Which platform is best for a business website: WordPress, Shopify or custom?
WordPress suits content-led sites your team will update often. Shopify suits online stores. Headless or custom builds suit sites with complex integrations or demanding performance needs. We recommend based on your team, budget and goals.
Is a website still important if we are active on social media?
Yes. Social platforms control your reach, but your website is the source search engines and AI assistants read to understand and recommend you, and it is where enquiries convert.
What is the difference between web design and web development?
Design covers structure, user experience and visual identity. Development turns that design into a fast, secure, functional website with a content management system, integrations and tracking. We do both in-house.
Cost and timelines
How much does a website cost in India?
It ranges widely, from simple template sites to custom platforms. Cost depends on the number of pages, custom design, content writing, integrations (CRM, payments, booking), multilingual versions and e-commerce features. Flags Digital quotes a fixed project fee after a discovery call.
How long does a website take to build?
A focused corporate site typically takes 6–10 weeks from discovery to launch; larger or e-commerce builds take 10–16 weeks. Timelines depend mainly on content readiness and approvals.
Do you provide hosting and maintenance?
Yes. We can recommend and manage hosting, security updates, backups and monthly performance checks under an annual maintenance plan.
SEO, AI and performance
Will a redesign affect our Google rankings?
It can if handled carelessly. We map every existing URL, set 301 redirects, carry over metadata and monitor Search Console after launch to protect the rankings you already have.
How do I make my website visible to ChatGPT and AI search?
Let AI crawlers access your key pages, use clean HTML and structured data, state clearly what you do, where and for whom, answer common questions directly, keep facts consistent with your listings, and earn mentions elsewhere on the web.
What are Core Web Vitals and why do they matter?
They are Google's measures of loading speed, responsiveness and visual stability. Poor scores hurt user experience and can affect rankings, especially on mobile.
What is llms.txt and do we need it?
llms.txt is an emerging, voluntary file that gives AI systems a concise map of your most important pages. It is low-effort, so we include it as part of AI readiness, alongside robots.txt rules for AI crawlers.
Working with Flags
Do you write website content?
Yes. Our copywriters write answer-first, brand-led copy and optimise it for search and AI engines. We can also edit content your team provides.
Can you build multilingual or international websites?
Yes, including Hindi and regional-language versions, Arabic right-to-left layouts and country-specific sites, with correct hreflang so the right version ranks in each market.
Can you integrate the website with our CRM?
Yes. We connect forms, calls and WhatsApp enquiries to common CRMs, with source data captured on every lead.